https://www.atulminocha.com/blog-posts daily 0.75 2021-08-19 https://www.atulminocha.com/blog-posts/reimagining-and-retooling-how-to-get-ready-for-the-new-normal monthly 0.5 2021-08-25 https://images.squarespace-cdn.com/content/v1/60c8dd728363ca26bf56d8ca/1629402501499-AHVCV0OUUQ0CQ17787D9/https___specials-images.forbesimg.com_dam_imageserve_945337410_960x0.jpg Blog Posts - Reimagining And Retooling: How To Get Ready For The 'New Normal' - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.atulminocha.com/blog-posts/a-look-back-from-2030-what-changed-in-2020 monthly 0.5 2021-08-25 https://images.squarespace-cdn.com/content/v1/60c8dd728363ca26bf56d8ca/1629925692394-QGVVP3DJLR1J2MY1FC3M/https___specials-images.forbesimg.com_dam_imageserve_1211584993_960x0.jpg Blog Posts - A Look Back From 2030: What Changed In 2020? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.atulminocha.com/blog-posts/purpose-repurpose-and-re-imagine-how-leaders-can-overcome-crises monthly 0.5 2021-08-25 https://images.squarespace-cdn.com/content/v1/60c8dd728363ca26bf56d8ca/1629403750623-UUHF9P23IPUC2B3D91O9/https___specials-images.forbesimg.com_dam_imageserve_1143057831_960x0.jpg Blog Posts - Purpose, Repurpose And Re-Imagine: How Leaders Can Overcome Crises - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.atulminocha.com/blog-posts/four-time-tested-principles-to-guide-us-in-turbulent-times monthly 0.5 2021-08-25 https://images.squarespace-cdn.com/content/v1/60c8dd728363ca26bf56d8ca/1629404056184-R9YA4OSEX094YQBZRLKS/https___specials-images.forbesimg.com_dam_imageserve_1004398522_960x0.jpg Blog Posts - Four Time-Tested Principles To Guide Us In Turbulent Times - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.atulminocha.com/media daily 0.75 2022-06-02 https://images.squarespace-cdn.com/content/v1/60c8dd728363ca26bf56d8ca/49ff58c2-e486-4bcd-8701-ef194212683f/Copy+of+Media+Page+Updates+%2813%29.png Media - Separating Marketing Fact from Fiction While marketing data will certainly show the disappointments of oversold performances, the quality of finesse at which you conduct your marketing strategy is where the value and returns really emerge. https://images.squarespace-cdn.com/content/v1/60c8dd728363ca26bf56d8ca/ab96eb54-9335-4adb-93c4-bec309ef4527/Entrepreneur+Mag. Media - These Authors Share the Good, the Bad and the Ugly about Technology's Role in Society https://images.squarespace-cdn.com/content/v1/60c8dd728363ca26bf56d8ca/1631035007361-0BZNW5XRT7R3TXWCYUA7/Inc.+Magazine Media - Hone Your Strategic Skills With These 8 Books https://images.squarespace-cdn.com/content/v1/60c8dd728363ca26bf56d8ca/1633572920191-LZDEJUXG8MYWI4P2KMSD/CapturFiles-20211006_071038.jpg Media - What Can a Close Relationship between CEO and CMO do for Your Business? https://images.squarespace-cdn.com/content/v1/60c8dd728363ca26bf56d8ca/06a11d65-7cb9-45d1-b1c7-3fd2f76b13d5/everyday+mba.jpeg Media - Lies, Damned Lies, and Marketing Atul Minocha discusses his book "Lies, Damned Lies, and Marketing" and how to separate fact from fiction in marketing strategies. Listen for three action items you can use today. https://images.squarespace-cdn.com/content/v1/60c8dd728363ca26bf56d8ca/1631822932209-MMKWLES5XJKVU0QVX7WT/TPCMO-showcard-minocha-20210826.jpg Media - CMO to CMO Conversation about the Good, the Bad, and the Ugly in Marketing today https://images.squarespace-cdn.com/content/v1/60c8dd728363ca26bf56d8ca/1634745881056-1SJM3OOJWXD08RDSXPNS/Copy+of+Media+Page+Updates+%285%29.png Media - Social Media Marketing: How It Could Hurt Your Business https://images.squarespace-cdn.com/content/v1/60c8dd728363ca26bf56d8ca/1631717022742-5H1IX2SFNVIX0SX5MO0I/Copy+of+Media+Page+Updates+%2817%29.png Media - Why Putting Your CMO in Charge of Pricing May Be the Best Decision You Can Make https://images.squarespace-cdn.com/content/v1/60c8dd728363ca26bf56d8ca/1631035192679-W9BUDTQOWWJWJ5KBBJ8E/Book+Bites Media - When It Comes to Marketing, Be Like the Tortoise (Not the Hare) https://images.squarespace-cdn.com/content/v1/60c8dd728363ca26bf56d8ca/1634745601469-I6HVSZMRVHLM3Q66VUSP/Business+2+Community Media - Ideas in the Wild: Atul Minocha is Resetting Our Expectations of Marketing https://images.squarespace-cdn.com/content/v1/60c8dd728363ca26bf56d8ca/0e5f411f-748c-45d6-9f3c-2156e1c22c37/Copy+of+Media+Page+Updates+%2810%29.png Media - How An ROI Obsession Is Hurting Your Marketing We are all obsessed with return on investment (ROI). That’s no secret. We want to make the best use of our dollars, and we believe ROI is a simple but... https://images.squarespace-cdn.com/content/v1/60c8dd728363ca26bf56d8ca/09c49345-3380-4836-86d1-a0b112c234ff/200412_YAM_cover-art_FNL_no-gradient-02-1-1024x1024.jpeg Media - Marketing Lies and Market Research Mistakes with Author Atul Minocha Atul breaks down the most common lie marketers tell and explains the role of both emotions and reason in marketing, with insights from his book "Lies, Damned Lies, and Marketing." https://images.squarespace-cdn.com/content/v1/60c8dd728363ca26bf56d8ca/1634745963744-FVQHFOX0EKELX9JGTIIZ/Kirkus+Review Media - LIES, DAMNED LIES, AND MARKETING SEPARATE FACT FROM FICTION AND DRIVE GROWTH https://images.squarespace-cdn.com/content/v1/60c8dd728363ca26bf56d8ca/9d41faf9-50ad-4335-8bc8-bbadad161780/Copy+of+Media+Page+Updates+%2812%29.png Media - Lies, Damned Lies, and Marketing Atul joins us to discuss the root causes of your frustration and provides you with the insight you need to utilize your marketing dollars for real results. https://images.squarespace-cdn.com/content/v1/60c8dd728363ca26bf56d8ca/ec7a4e95-d690-43d1-a1ca-dfc84e88ce0f/podcastartillery300x300.jpeg Media - The Marketing Book Podcast Bringing with him more than thirty-five years of experience, Atul shows you how to make marketing work for you and finally achieve the results you’ve been waiting for. https://images.squarespace-cdn.com/content/v1/60c8dd728363ca26bf56d8ca/1efcca6b-1597-43c8-a3c9-12e00ff395ae/Forbes Media - Success Tips For Every Entrepreneur https://images.squarespace-cdn.com/content/v1/60c8dd728363ca26bf56d8ca/1633361956537-LF7NM3ZJ19MQ4JL3RDT4/PR+Daily Media - How Your Social Media Strategy Hurts More Than It Helps https://images.squarespace-cdn.com/content/v1/60c8dd728363ca26bf56d8ca/1633573728278-WQPD5L8ZZFSXWU2WCYSC/CapturFiles-20211006_072753.jpg Media - “Let Not Zeroes at the End of Your Income or Net Worth Drive Your Behavior” and Many Other Career-Useful Tips for Marketers https://images.squarespace-cdn.com/content/v1/60c8dd728363ca26bf56d8ca/1631034759686-UZ8QNR2WVJ8CWOG4UP00/Author+Hour Media - Lies, Damned Lies, and Marketing: Atul V. Minocha https://images.squarespace-cdn.com/content/v1/60c8dd728363ca26bf56d8ca/1623777824457-QURI6GISAIDEBEN9HYTI/unsplash-image-WYd_PkCa1BY.jpg Media https://www.atulminocha.com/speaking daily 0.75 2022-06-02 https://images.squarespace-cdn.com/content/v1/60c8dd728363ca26bf56d8ca/1629871772694-KS29WICZPG7Z8Y6PQW37/banner.png Speaking - Lies, Damned Lies, and Marketing It is no secret that every CEO or business owner has had a disappointing experience with their marketing – be it their own internal marketing group or external agencies and ‘experts’. This talk uncovers possible reasons behind this disappointment, and more importantly, arms the audience with ways they can get much better results from their marketing. https://images.squarespace-cdn.com/content/v1/60c8dd728363ca26bf56d8ca/1623777962928-POSEXDUL5OU0WJ03Q44C/AtulMinocha_AuthorCentral_Headshot.jpg Speaking https://images.squarespace-cdn.com/content/v1/60c8dd728363ca26bf56d8ca/1629871801860-8ZGXJ4PVNXUPV61FTBOT/unsplash-image-8lnbXtxFGZw.jpg Speaking - Smarter Pricing for Higher Profits Pricing is the most ignored “P” of marketing. This is particularly distressing as it is also the one that has the most opportunity for impacting the bottom line. In this talk, Atul walks through very simple but effective ways data that every company already has can be used to make smarter pricing decisions for higher profits. https://images.squarespace-cdn.com/content/v1/60c8dd728363ca26bf56d8ca/1629871829555-ULOMCCQZ665VQ0DFZCO2/unsplash-image-LqKhnDzSF-8.jpg Speaking - Using a 2x2 to Drive Growth Everyone wants to grow. But very few know the best (and easiest) path to that growth. And even fewer can articulate key strategies that will deliver this desired growth. Using a simple 2x2 matrix, Atul will show you (or work with you in a workshop) how to determine the best path(s) forward to achieve the growth that you desire. https://images.squarespace-cdn.com/content/v1/60c8dd728363ca26bf56d8ca/1629871852777-B839ANQFUV4PMHM59H02/unsplash-image-58Z17lnVS4U.jpg Speaking - Art and Science of Persuading B2B Prospects Have you ever presented compelling data that shows why prospects should buy from you only to find them unimpressed? And then, have you presented them with even more data with similar results? If you said ‘yes’, this is the talk that will help you understand ‘why’ and show you what you can do to make your pitch more persuasive (hint: it’s not with even more data!) https://images.squarespace-cdn.com/content/v1/60c8dd728363ca26bf56d8ca/1623776626982-F848KWGAXKRUOP4P4SYC/pexels-pixabay-164829.jpg Speaking https://www.atulminocha.com/contact daily 0.75 2021-08-23 https://www.atulminocha.com/the-book daily 0.75 2021-08-25 https://images.squarespace-cdn.com/content/v1/60c8dd728363ca26bf56d8ca/1623779620770-5DZA0SYZPHWPAEJ33YYG/AtulMinocha__AudiobookCover_Final+%281%29.jpg The Book https://images.squarespace-cdn.com/content/v1/60c8dd728363ca26bf56d8ca/1629735423446-3MZ21GX15RNNQZD6TY5S/Bob.jpg The Book https://images.squarespace-cdn.com/content/v1/60c8dd728363ca26bf56d8ca/1629735445612-FZ7BAPSZXEZFG3X9XSLZ/Bernie.jpg The Book https://images.squarespace-cdn.com/content/v1/60c8dd728363ca26bf56d8ca/1629735457055-G4VA5M5MFY3MGUBRZZL4/Molly.jpg The Book https://images.squarespace-cdn.com/content/v1/60c8dd728363ca26bf56d8ca/1629735476083-T2W7X2RQTRRJT72MIMGT/Anurag.jpg The Book https://images.squarespace-cdn.com/content/v1/60c8dd728363ca26bf56d8ca/1629735505613-M6HNKG6NG5ONDNHHA2SF/Randy.jpg The Book https://images.squarespace-cdn.com/content/v1/60c8dd728363ca26bf56d8ca/1629737030660-Q0U9CDUY6YB3RM2ZNZXS/Screen+Shot+2021-08-23+at+11.39.57+AM.png The Book https://images.squarespace-cdn.com/content/v1/60c8dd728363ca26bf56d8ca/1629737117327-DJ9H91YEVD4AG53HSGHL/Screen+Shot+2021-08-23+at+11.37.29+AM.png The Book https://images.squarespace-cdn.com/content/v1/60c8dd728363ca26bf56d8ca/1629846456582-7LV3XJPN8XQK4RMPZZWL/Screen%252BShot%252B2021-08-24%252Bat%252B6.03.19%252BPM.jpg The Book https://www.atulminocha.com/home daily 1.0 2021-08-25 https://images.squarespace-cdn.com/content/v1/60c8dd728363ca26bf56d8ca/1623777962928-POSEXDUL5OU0WJ03Q44C/AtulMinocha_AuthorCentral_Headshot.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60c8dd728363ca26bf56d8ca/1627334654852-VB0CILHNO9L2706HUT99/AtulMinocha_FrontCover_3d_Lock.png Home https://images.squarespace-cdn.com/content/v1/60c8dd728363ca26bf56d8ca/1629925709976-5YUY06XMIOEUYM1P2GKP/https___blogs-images.forbes.com_forbesbusinessdevelopmentcouncil_files_2020_06_14_Overlooked_Business_Development_Strategies-1200x819.png Home - 14 Overlooked Business Development Strategies The prevailing wisdom in business is that risk should be worth the reward. Companies are less likely to explore new approaches if a business development strategy has been proven to work. The reasoning is clear—if something works, why change it? The important issue to consider is that by risking time and money on new strategies, a company might perform even better than it does when using its tried-and-true methods. If a business intends to adopt a new approach, it should at least be tested and proven to work. To help, 14 members of Forbes Business Development Council investigate commonly overlooked business strategies that never got a chance to shine, despite having the potential to be as successful as proven methodologies. https://images.squarespace-cdn.com/content/v1/60c8dd728363ca26bf56d8ca/1629311398954-2MROEA1G1SJNJ3L7IU5N/Dubai+Class+2.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60c8dd728363ca26bf56d8ca/1629925673985-GORN6VZO9Y7WGKTB6ABA/mmm.jpg Home - Hold ‘em: Three M's of Success for CEOs If you are a start-up or a small business, you probably have more on your plate than a reasonable person can be expected to handle. Or at least handle in an effective way without going insane. So what should a small business leader focus on? How should you identify the really important ones from those that are merely, well, important? Over the years as a business executive, entrepreneur, investor and advisor, I have been able to distill it down to three keys. Let’s call them the Three M's of Success. https://images.squarespace-cdn.com/content/v1/60c8dd728363ca26bf56d8ca/1629925692394-QGVVP3DJLR1J2MY1FC3M/https___specials-images.forbesimg.com_dam_imageserve_1211584993_960x0.jpg Home - A Look Back From 2030: What Changed In 2020? Imagine it is 2030. You have decided to reflect and trace back the origins of business trends that are now commonplace in 2030. What are you likely to discover? For one, I believe a lot of inflection points in our business (and consumption) habits will be traced back to 2020. Here are seven significant trends that originated or got a boost as a result of the novel coronavirus pandemic of 2020. https://images.squarespace-cdn.com/content/v1/60c8dd728363ca26bf56d8ca/1627334153916-K98ZE3ZWLARIQHGQ937K/Weathervane+1.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60c8dd728363ca26bf56d8ca/1627334399104-2859TSBCGPTOPF4IY5RS/DSC00946+%281%29.jpg Home https://images.squarespace-cdn.com/content/v1/60c8dd728363ca26bf56d8ca/1627334407700-W2CG1GID3T93SKX7VO17/IMG_0272.jpg Home https://images.squarespace-cdn.com/content/v1/60c8dd728363ca26bf56d8ca/1627334400805-OFL1ZNGB1JK5M2CBTHJU/IMG_1499.JPG Home https://images.squarespace-cdn.com/content/v1/60c8dd728363ca26bf56d8ca/1627334403720-R8WY4AYW9XH9I1U3IOHQ/IMG_0279+%281%29.JPG Home https://images.squarespace-cdn.com/content/v1/60c8dd728363ca26bf56d8ca/1627334406351-UQL2EAXG5JZCUUSLRSXI/IMG_0011.JPG Home 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